Renèe Hughes is an innovator in Profit Psychology and co-founder of Seven Figure Profits®, where she helps high earners reframe financial stress, embrace purposeful profit, and build lasting financial health. Renèe has dedicated her work to helping business owners understand the hidden emotional barriers to financial success, focusing particularly on transforming financial guilt into a powerful source of clarity and growth. Through her work, Renèe emphasizes that guilt around wealth, spending, or past financial decisions doesn’t need to lead to self-sabotage. Instead, she teaches how to use it as a tool for self-awareness and a springboard for creating meaningful financial habits. Her approach goes beyond typical financial advice, using vivid scenarios and personal reflection exercises to empower clients in aligning their finances with their values and goals. By shifting focus from “money guilt” to “purposeful profit,” Renèe’s clients learn to view their finances through the lens of opportunity and purposeful alignment, rather than shame or self-judgment. She addresses the emotional aspects of wealth with empathy and precision, helping high earners to regain confidence, heal past money wounds, and find joy in a truly abundant life.

About Us: This isn’t your typical accounting firm. While many focus solely on high-revenue clients, we take a broader view. At Counting Pennies, we’re committed to educating accountants, business owners, and families alike—helping them avoid costly missteps that can lead to financial setbacks. Our mission is simple: to guide you toward lasting financial excellence with clarity, care, and expertise.